Question 1

According to the author, what is necessary in order for ritualized scripts to become meaningful?&#10;A) symbolic interactionism&#10;B) second-tier leadership&#10;C) doing gender&#10;D) solid identities

Accepted Answer

Symbolic interactionism is necessary for ritualized scripts to become meaningful because it emphasizes the importance of shared meanings and symbols in human interaction, which are crucial for giving depth and significance to rituals.

Question 2

Which toy store in the author's research employed mostly African Americans?&#10;A) Diamond Toys&#10;B) House of Toys&#10;C) Toy Warehouse&#10;D) Toy Haven

Accepted Answer

Toy Warehouse is mentioned as the store that employed mostly African Americans in the author's research.

Question 3

The informal rules that employees devise and follow to ensure order and preserve their self-respect in their interactions with customers are known as the ______.&#10;A) ropes&#10;B) order&#10;C) rules&#10;D) scripts

Accepted Answer

The informal rules that employees devise and follow to ensure order and preserve their self-respect in their interactions with customers are known as the "ropes".

Question 4

Initial employee training at the Toy Warehouse typically consisted of ______.&#10;A) participating in role play exercises&#10;B) playing with children in the store&#10;C) entertaining customers&#10;D) watching videotapes

Accepted Answer

Initial employee training at the Toy Warehouse typically consisted of watching videotapes.

Question 5

A White, middle-class mother would be the ideal customer at ______.&#10;A) Diamond Toys&#10;B) House of Toys&#10;C) Toy Warehouse&#10;D) Toy Haven

Accepted Answer

The answer of A White, middle-class mother would be the...

Question 6

Who was the ultimate toy expert at Diamond Toys?&#10;A) the parent&#10;B) the child&#10;C) the pediatrician&#10;D) Diamond Toys

Accepted Answer

Diamond Toys was the ultimate toy expert at their own company as they were the ones who designed and produced the toys. While the parent, child, and pediatrician may have opinions on the toys, Diamond Toys would have the most knowledge about their own products.

Question 7

Who were the most demanding customers at Toy Warehouse?&#10;A) African American males&#10;B) mothers with infants&#10;C) middle-class White women&#10;D) wealthy tourists

Accepted Answer

The answer of Who were the most demanding customers at...

Question 8

The dress code at Diamond Toys is best compared to a ______.&#10;A) school uniform&#10;B) recital costume&#10;C) satisfied customer&#10;D) medieval feast

Accepted Answer

The dress code at Diamond Toys implies that there is a set of specific clothing items that employees are expected to wear. This is similar to a school uniform where students are required to wear a specific outfit.

Question 9

Who had the most institutionalized power and authority at the Toy Warehouse stores?&#10;A) preschool children&#10;B) Latina mothers&#10;C) sales associates&#10;D) White men

Accepted Answer

The article explains that the highest positions of power and authority in the Toy Warehouse stores were held by white men. They dominated upper management, where important decisions were made regarding hiring, promotions, and overall store operation.

Question 10

What did the male customers do to assert their masculinity while shopping?&#10;A) They threw things at the author.&#10;B) They held beer in their hands.&#10;C) They only purchased sports-related toys.&#10;D) They sexually harassed workers.

Accepted Answer

The answer of What did the male customers do to...

Question 11

Identify the &#34;Five Is of Customer Service&#34; at Diamond Toys.

Accepted Answer

The answer of Identify the &#34;Five Is of Customer Service&#34;...

Question 12

Compare and contrast the ideal customer at the Toy Warehouse and Diamond Toys. How did the targeted customer affect their marketing strategies?

Accepted Answer

The answer of Compare and contrast the ideal customer at...

Question 13

Discuss how White women developed a sense of entitlement at both toy stores.

Accepted Answer

The answer of Discuss how White women developed a sense...

Question 14

What is the $19,800 rule?

Accepted Answer

The answer of What is the $19,800 rule?...

Question 15

How was the author treated differently based on her skin color?

Accepted Answer

The answer of How was the author treated differently based...

Deck 19: Shopping As Symbolic Interaction: Race, Class, and Gender in the Toy Store