Deck 8: Distributing Value: Place

Question 1

A channel of distribution is a path a firm's product takes including all of the following EXCEP ______.

A) transforming inputs
B) the suppliers involved
C) transporting inputs
D) the firm's involved

Answer 1

B

Question 2

A distribution channel can be depicted as a ______.

A) linear chain
B) horizontal chain
C) vertical chain
D) parallel chain

Answer 2

A

Question 3

Which one of the following is not a primary category of intermediaries?

A) supplier
B) wholesaler
C) retailer
D) marketer

Answer 3

D

Question 4

Which of the following is not an example of how an intermediary provided facilitating services for other channel members?

A) providing sales support
B) transportation and delivery
C) forecasting supply
D) managing warranties

Question 5

Which of the following intermediaries does not have the infrastructure, systems, or resources to perform all of the necessary supply chain activities?

A) wholesaler
B) distributor
C) manufacturer
D) retailer

Question 6

The channel strategy specifies which of the following?

A) distribution
B) structure
C) procurement process
D) warehousing

Question 7

The channel level is also known as the ______ of the distribution channel.

A) length
B) width
C) height
D) scope

Question 8

What type of channel mode integrates sales channels and sales modes across an entire channel strategy?

A) multi-channel mode
B) omnichannel mode
C) cross-channel mode
D) single channel mode

Question 9

Which type of distribution intensity decision is common for convenience goods like snacks and beverages?

A) moderate distribution
B) exclusive distribution
C) selective distribution
D) intensive distribution

Question 10

A major decision included in the channel strategy is ______.

A) sales platforms
B) channel width
C) channel partnerships
D) transporting inputs

Question 11

Market demand for integrated shopping experiences has driven market demand for ______.

A) cross-channel distribution
B) multi-channel distribution
C) single channel distribution
D) omnichannel distribution

Question 12

What is the most expensive part of the shipping process?

A) picking orders from warehouse shelves
B) last-mile delivery
C) packaging of orders
D) loading packages on transportation systems

Question 13

Which of the following is a characteristic of an adaptable distribution network?

A) Products are available to consumers how they want them.
B) Products are available to consumers when they want them.
C) Products are available to consumers why they want them.
D) Products are available to consumers from whom they want them.

Question 14

Real-time and in-store inventory management capabilities are made possible by all of the following EXCEPT ______.

A) algorithmic modelling
B) internet of things sensors
C) data capture and management
D) block chain

Question 15

Which one of the following is not a digitization of supply chain benefit?

A) higher margins
B) improved decision-making
C) lower inventory warehousing costs
D) better product and service quality partner to partner