Deck 4: Developing a Questionnaire

Question 1

Compare the following:
-open-ended and closed-ended questions:

Answer 1

open: allow the respondent to write out or talk about their responses using their own words, not choose from a selected list of answers
closed: standardized answers to select from, like a multiple-choice test item

Question 2

Compare the following:
-rating and ranking:

Answer 2

rate: to measure each response along a scale of intensity
rank: to place a set of items in order of preference

Question 3

Compare the following:
-mutually exclusive and exhaustive

Answer 3

exclusive: not possible to select more than one response or value
exhaustive: all possible values or responses are provided

Question 4

Compare the following:
-anonymous and confidential

Question 5

Consider these items from a questionnaire you are asked to review. Describe the main problems with the wording of these items and how you can improve the questions.
-How often in the past week have you listened to news on the radio?
(1) 1 - 2 times
(2) 3 - 5 times
(3) 5 - 7 times

Question 6

Consider these items from a questionnaire you are asked to review. Describe the main problems with the wording of these items and how you can improve the questions.
-I enjoy watching sitcoms and drama shows on a regular basis.
Strongly Agree Agree Disagree Strongly Disagree

Question 7

Consider these items from a questionnaire you are asked to review. Describe the main problems with the wording of these items and how you can improve the questions.
-1. Are you currently dating someone? Yes No
2. How many times do you go out with that person in a typical week? ____

Question 8

Imagine you have a list of 4 recent movies and you want your respondents to evaluate them for you. Write a question that gets them to rate them. Then write a question that asks them to rank them. Which is better and why?