Question 1

Some factors that help determine how to approach the target audience are their age, income, and education.

Accepted Answer

These factors are important demographic characteristics that can influence how the target audience perceives and responds to marketing messages. By considering these factors, marketers can tailor their approach to better resonate with their intended audience.

Question 2

Psychographics means:&#10;A) there is no need to study the psychology of the target audience&#10;B) thinking about what is going on in the mind of the target audience.&#10;C) there is rarely a problem if there is no connection with the target audience's emotions.&#10;D) you must know the target audience's mind, body, and spirit.

Accepted Answer

Psychographics refers to the study of the mindset, values, attitudes, interests, and behaviors of a target audience. It is about understanding the psychological makeup of the audience, what motivates them, what their preferences are, and what triggers their emotions. Therefore, option B is the correct choice as it captures the essence of psychographics. Options A, C, and D are all false as they either suggest that psychology is not important or provide incomplete or incorrect definitions of psychographics.

Question 3

There are seven steps a writer should follow when developing a concept for a production. Number the answers (steps) below in the correct order.

_____Define the content (What)

_____Define the strategy (How)

_____Define the objective (Why)

_____Define the medium (Which medium)

_____Define the target audience (Who)

_____Define the communication problem (What need)

_____Define the Creative Concept (the scriptwriting process)

___5__Define the content (What)
___4__Define the strategy (How)
___3__Define the objective (Why)
___6__Define the medium (Which medium)
___2__Define the target audience (Who)
___1__Define the communication problem (What need)
___7__Define the Creative Concept (the scriptwriting process)

Accepted Answer

___5__Define the content (What)&#10; ___4__Define the strategy (How)&#10; ___3__Define the objective (Why)&#10; ___6__Define the medium (Which medium)&#10; ___2__Define the target audience (Who)&#10; ___1__Define the communication problem (What need)&#10; ___7__Define the Creative Concept (the scriptwriting process)

Question 4

Every program is a response to a communication problem of some kind

Accepted Answer

Every program is designed to solve a problem, and problems usually involve communication in some way. Thus, every program is a response to a communication problem.

Question 5

Friedman's First Law of Media Communication means:

Accepted Answer

The answer of Friedman's First Law of Media Communication means:...

Question 6

Friedman's Second Law of Communication means:

Accepted Answer

The answer of Friedman's Second Law of Communication means:...

Question 7

An appeal to reason is&#10;A) pathos&#10;B) logos&#10;C) ethos&#10;D) none of the above

Accepted Answer

An appeal to reason is a logical argument that uses facts, evidence, and reasoning to persuade the audience. This type of argument is known as logos.

Question 8

An appeal to ethical principles is&#10;A) pathos&#10;B) logos&#10;C) ethos&#10;D) none of the above

Accepted Answer

An appeal to ethical principles is related to establishing credibility or the ethical character of the speaker or writer, so it falls under ethos.

Question 9

In the seven-step process, clients may choose a medium(s) for the project. What mediums might be chosen? Pick all that apply:&#10;A) Television&#10;B) YouTube&#10;C) Film&#10;D) Web&#10;E) Radio&#10;F) Billboards&#10;G) Print&#10;H) all of the above

Accepted Answer

All of the above choices could be potential mediums depending on the project goals and target audience. It is important to consider the strengths and limitations of each medium before making a decision. For example, if the target audience is primarily millennials, YouTube and social media may be more effective than traditional mediums like television and radio. Alternatively, if the goal is to reach a local audience, print and billboard advertising could be a better choice. Ultimately, the medium(s) chosen should align with the project goals and effectively reach the intended audience.

Question 10

Communication Strategy involves:&#10;A) the producer, the director, and the extras.&#10;B) breakfast, lunch, and dinner.&#10;C) getting the audience's attention by humor or shock or audience involvement so the information or idea can be delivered.&#10;D) writing script for an advertising agency.

Accepted Answer

Communication strategy involves creating a message that will capture the audience's attention and deliver the intended information or idea. This can be done through various techniques such as humor, shock, or audience involvement. The options A, B, and D are incorrect as they do not fully capture the essence of communication strategy.

Question 11

Over 2,400 years ago, the terms Pathos, Ethos, and Logos were introduced by:&#10;A) Socrates&#10;B) Aristotle&#10;C) Julius Caesar&#10;D) Plato

Accepted Answer

The answer of Over 2,400 years ago, the terms Pathos,...

Question 12

List the major characteristics of a person that is better known in Visual Media as Demographics.&#10;A) Gender&#10;B) Income&#10;C) Age&#10;D) Education&#10;E) Height and Weight

Accepted Answer

The answer of List the major characteristics of a person...

Question 13

Fill in one word which makes this sentence make sense.&#10; There are no __ subjects, only ___ writers.

Accepted Answer

The answer of Fill in one word which makes this...

Deck 2: A Seven-Step Method for Developing a Creative Concept