Deck 13: The Design Behind Broadcast

Question 1

Match
-Catchy music played on any medium with sound.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Answer 1

A

Question 2

Match
-Those individuals who will deliver the copy or dialogue and be seen on camera.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Answer 2

B

Question 3

Match
-The stage that covers the television shoot.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Answer 3

C

Question 4

Match
-A type of television ad that lets current users speak for the brand.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 5

Match
-An ad read live by a radio personality for 30 to 60 seconds relies on a comprehensive list supplied by the ad agency to deliver the brands message and talk about their overall experiences with the brand.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 6

Match
-An individual who delivers the message off-screen.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 7

Match
-The video portions of a commercial.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 8

Match
-A type of television commercial that can either show the brand alone, in use, or in a setting.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 9

Match
-An authoritative voice for the brand that is both seen and heard delivering the copy on screen.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 10

Match
-The noises we hear in ads.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 11

Match
-The first instruction seen in each and every frame besides frame one.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 12

Match
-If you need to show durability this type of television commercial will show the brand placed under some type of extreme conditions.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 13

Match
-Used to set a mood in movies, television shows, and commercials.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 14

Match
-The copy sheet that holds everything that will be said in both radio and television.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 15

Match
-This show and tell type of commercial is ideally suited to television.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 16

Match
-Predetermined directives that deal with how the camera should move in a scene.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 17

Match
-The television stage that covers the editing process.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 18

Match
-The easiest way to suggest quality in a television commercial is to compare the brand to quality such as a high performance car.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 19

Match
-Any spoken word heard on or off-screen.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 20

Match
-This type of engaging television offers the target the chance to click on a link, via a keyboard or remote, or take a picture of a quick response code right off the television screen.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 21

Match
-A long commercial, that lasts about thirty to sixty minutes.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 22

Match
-Describes how the commercial will move from one frame into the next.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 23

Match
-This type of television commercial compares a brand to something abstract, like alligators to dry skin.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 24

Match
-The deliberate placement of a brand into a television commercial, video or movie.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 25

Match
-The use of social media while watching a television program.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 26

Match
-A television ad that features an ongoing series of related short stories that highlight the key consumer benefit in unique ways.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 27

Match
-The first step in television that covers development of the script and storyboard and the hiring of talent.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 28

Match
-Shows the visual and verbal portion of a television commercial or video.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 29

Match
-Each commercial or audio and video scene is confined to this.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 30

Match
-This television delivery method takes a chunk from the target's life.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback

Question 31

Match
-Mutually dependent thirty second radio or television commercials that have been split into two separate 15 second commercials.

A) Jingle
B) Talent
C) Production
D) Testimonials
E) Fact Sheet
F) Voice Over
G) Scenes
H) Visual Images
I) Announcer
J) Sound Effects
K) Camera Shots
L) Torture Tests
M) Music
N) Script
O) Demonstration
P) Camera Instructions
Q) Postproduction
R) Creative Comparisons
S) Dialogue
T) Interactive Television
U) Infomercials
V) Frame Transitions
W) Metaphors
X) Product Placement
Y) Social TV
Z) Vignette
AA) Preproduction
AB) Storyboard
AC) Frames
AD) Slice of Life
AE) Piggyback