Deck 13: Analyzing Nonnumerical Data

Question 1

______ is a method of data management whereby the analyst attempts to simplify observations by way of assigning them to conceptually or theoretically relevant categories

A) Coding
B) Memoing
C) Deductive coding
D) Inductive coding

Answer 1

A

Question 2

______ involves the researcher coming to the data with a well-specified or predefined set of interests.

A) Coding
B) Memoing
C) Deductive coding
D) Inductive coding

Answer 2

C

Question 3

Ted's research on video pornography involves ______ because he has a predefined interest in sexually violent behavior.

A) coding
B) memoing
C) deductive coding
D) inductive coding

Answer 3

C

Question 4

______ generally begins with the identification of general themes and ideas that emerge from a very literal reading of the data.

A) Coding
B) Memoing
C) Deductive coding
D) Inductive coding

Question 5

Sean is transcribing interviews with car salespeople to identify themes and later refine specific codes. This is ______.

A) coding
B) memoing
C) deductive coding
D) inductive coding

Question 6

______ allows us to record and reflect upon the observations and insights accrued through the research and coding process.

A) Coding
B) Memoing
C) Deductive coding
D) Inductive coding

Question 7

Annaliese is making ______ by placing sticky notes near coded content to make sense of the codes later.

A) codes
B) annotations
C) deductive codes
D) inductive codes

Question 8

We often memo by placing ______, in the form of margin or sticky notes.

A) codes
B) annotations
C) deductive codes
D) inductive codes

Question 9

______ is a method of organizing coded material that involves placing similarly thematically coded information into relational categories.

A) Memoing
B) Coding
C) Opening coding
D) Typological analysis

Question 10

______ is a computer-assisted data analysis software that assists with transcription analysis, coding, and text interpretation.

A) GeoData
B) Qualitative data analysis (QDA) software
C) NVivo
D) Google Research

Question 11

Google Maps is what kinds of computer-assisted qualitative data analysis?

A) GeoData
B) Qualitative data analysis (QDA) software
C) NVivo
D) Google Research

Question 12

A ______ in NVivo allows us to work more efficiently and effectively both alone and in team environments by having all material related to a project in one central location.

A) project folder
B) project file
C) team file
D) team folder

Question 13

According to your text all the below files can be stored in NVivo EXCEPT ______.

A) digital copies of relevant literature
B) typologies
C) project organizational material
D) research data and observations

Question 14

Storing data in rows and columns such as in Excel or SPSS is referred to as storing information in ______ form.

A) list
B) tabular
C) spreadsheet
D) t shape

Question 15

______ is a search of a specific word or concept which appears the most often in any textual data.

A) Word frequency query
B) Word search
C) Text search
D) Key-word-in-context (KWIC) analyses

Question 16

______ facilities allow you to quickly find and retrieve all the places in your data (including our memos and annotations) where particular words, phrases, concepts, ideas, or themes are present or intersect with one another.

A) Word frequency query
B) Word search
C) Text search
D) Key-word-in-context (KWIC) analyses

Question 17

______ allows you to do a word or phrase search and displays the results in the context of several words before and after it.

A) Word frequency query
B) Word search
C) Text search
D) Key-word-in-context (KWIC) analyses

Question 18

______ is a diagram that displays the hierarchical relationships among coded content are another useful way to visualize patterns in our data.

A) Pattern map
B) NTree
C) Tree Map
D) NVivo Maps

Question 19

______ allows for directly importing the content of websites into NVivo.

A) NCapture
B) NSites
C) NSync
D) NPort

Question 20

Elsa would like to import Twitter data into NVivo to analyze comments related to the latest U.S. presidential election. What tool does she need to do this?

A) NCapture
B) NSites
C) NSync
D) NPort

Question 21

NVivo codes can be created in several different ways within the program including all EXCEPT ______.

A) a priori based on our identification of factual, thematic, or theoretically relevant ideas
B) in process based on our reading of the data
C) an SPSS classification coding system
D) in vivo using the exact phrasing of our participants

Question 22

The authors list two reasons for their NVivo preference what are they?

A) price; user friendliness
B) Does not require prior knowledge; wealth of tutorial material
C) Wealth of tutorial material; price
D) No other viable option; user friendliness

Question 23

When we use one data source to complement and expand on the analysis of another it is referred to as the ______.

A) convergent
B) sequential
C) concurrent
D) comparative

Question 24

When we use the results of our analysis of one type of data to inform or shape how we go about analyzing the second form of data, it is referred to as the ______.

A) convergent
B) sequential
C) concurrent
D) comparative

Question 25

A ______ approach is where we merge the two forms of data into a single data set in order to compare the results.

A) convergent
B) sequential
C) concurrent
D) comparative

Question 26

Inductive coding is often referred to as open coding.

Question 27

Typological analysis is sometimes referred to as cluster analysis.

Question 28

Nvivo is a superior software program in all respects to all others at present.

Question 29

The basic labelling unit in Nvivo is referred to as a code.

Question 30

Codes cannot be disaggregated.

Question 31

Tree maps are another useful way to visualize patterns in our data.

Question 32

Nvivo is not user friendly.

Question 33

There are analytical techniques developed specifically for the concurrent analysis of qualitative and quantitative data.

Question 34

Summarize the idea of memoing and discuss its importance in relation to coding.

Question 35

Compare and contrast deductive and inductive approaches and discuss the advantages and disadvantages of both approaches. Also discuss when one (or both) approaches should be used.

Question 36

Summarize computer-based analyses and discuss the drawbacks and advantages to the use of computer-based analyses.

Question 37

Discuss the use of NVivo for social and health research.

Question 38

Summarize and compare the three framework approaches for the analysis of mixed nonnumerical data.

Question 39

Your research advisor has requested that you review NVivo as a tool for file/data management and project management for an intergenerational interview project in your research lab. Detail all the benefits and potential drawbacks for adopting NVivo in the lab.

Question 40

Choose a movie, play, book, or TV series for a content analysis. Determine the following for this analysis:
a. research question
b. independent and dependent variable
c. operationalization of the variables
d. coding approach (Deductive, Inductive, or Mixed)
e. computer-assisted qualitative data analysis software
f. Materials you will use