Deck 7: E-Mail Feature - Creating an E-Mail Letter Using Publisher

Question 1

A ____ is a list of interested people with e-mail addresses who want to receive news and information e-mails from an organization.

A) logo
B) listserv
C) discussion group
D) help group

Answer 1

B

Question 2

A background should not be detailed or busy because it displays behind the text and graphics in an e-mail letter.

Answer 2

True

Question 3

Which of the following types of e-mail templates inform interested clients about a specific upcoming event? ____

A) Event/Activity
B) Letter
C) Newsletter
D) Event/Speaker

Answer 3

A

Question 4

Which of the following is NOT a benefit of e-mail marketing? ____

A) low cost
B) perception of spam
C) interactivity
D) response tracking

Question 5

To display nonprinting characters while creating an e-mail letter publication, click the NonPrinting Characters button on the Standard toolbar.

Question 6

Color, gradient, pictures, texture, or a pattern can be added to an e-mail letter's ____.

A) masthead
B) footer
C) text box
D) background

Question 7

To view the available Publisher e-mail templates, click New Designs in the Publication Types area in the Publisher window.

Question 8

When you send an entire publication as a Publisher file e-mail attachment, the recipient must have ____ to view it.

A) Microsoft Outlook
B) Microsoft Publisher
C) Yahoo! Web mail
D) HTML-enabled e-mail program

Question 9

To display the Clip Art task pane, you can ____ the graphic within a logo.

A) click
B) double-click
C) right-click
D) drag

Question 10

A(n) ____ is colored or underlined text or a graphic that you click to go to a file, a location in a file, a Web page, or an e-mail address.

A) attachment
B) logo
C) hyperlink
D) clip art

Question 11

Figure 2 The Zoom box arrow is located on the ____ toolbar, as shown in the accompanying figure.

A) Standard
B) Formatting
C) Objects
D) E-mail

Question 12

A ____ is a recognizable symbol that identifies a person, business, or organization.

A) graphic
B) signature
C) logo
D) sidebar

Question 13

Which of the following types of e-mail templates would be used to create a more personalized document to correspond with one or more people, including specific information on a single topic? ____

A) Newsletter
B) Letter
C) Event/Speaker
D) Event/Activity

Question 14

The Send E-Mail command is located on the ____ menu.

A) File
B) Edit
C) Format
D) Tools

Question 15

The text www.choicehealthcare.com is an example of a(n) ____.

A) Web address
B) Hyperlink
C) tag line
D) logo

Question 16

____ is used in ways similar to regular mail.

A) A hyperlink
B) A Graphic
C) A listserv
D) E-mail

Question 17

Figure 1 ____ of the objects in an e-mail letter are displayed in the body of the e-mail message, as shown in the accompanying figure.

A) All
B) Some
C) Most
D) None

Question 18

HTML-enabled e-mail programs include GMail, AOL, and Microsoft Outlook.

Question 19

To open the Insert Hyperlink dialog box, click the Insert Hyperlink button on the Formatting toolbar.

Question 20

Figure 2 The Insert Hyperlink button is located on the ____ toolbar, as shown in the accompanying figure.

A) Standard
B) Formatting
C) Objects
D) E-mail

Question 21

One disadvantage of using e-mail to market products or services is the risk that some message recipients will filter out or delete the marketing messages before they are read.

Question 22

A(n) ____________________ is the only way to send a multipage publication using e-mail.

Question 23

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about recent sports news stories of interest, company contact information, and a schedule of upcoming events sponsored by the company? ____

A) Newsletter
B) Event/Activity
C)Event/Speaker
D) Letter

Question 24

E-mail is short for "easy mail," a popular form of communication that uses computer networks to transmit messages.

Question 25

A(n) ____________________ displays both traditional correspondence-related text and graphics, as well as hyperlinks similar to a Web page.

Question 26

Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be covered during the meeting to ensure that the e-mail message's design is the best fit with its purpose and audience? ____

A) Start Publisher and select an e-mail template
B) Edit the template to replace text and graphics
C) Select appropriate color scheme, font scheme, and graphics
D) None of the above

Question 27

The type of e-mail publication used in an e-mail marketing campaign depends on the publication's content and the needs of the recipients.

Question 28

An e-mail letter or message cannot contain hyperlinks.

Question 29

Publisher offers several design sets that feature e-mail publication templates.

Question 30

Considerate and thoughtful e-mail ____________________ can reinforce positive interaction with a business's customers.

Question 31

E-mail messages are an efficient, but not very cost effective, method of staying in touch with friends, customers, coworkers, or other interested parties.

Question 32

When you add a background to an e-mail letter publication, the publication's master page also changes.

Question 33

Critical Thinking Questions Case SF1-2 Your supervisor, the marketing manager for an online sports equipment retailer, has directed you to host a brainstorming meeting of the marketing staff to develop a plan for an e-mail marketing campaign. The focus of the meeting is to determine the purpose, audience, and customized content of the e-mail marketing messages. Which of the following items should be included in the e-mail marketing message? ____

A) Company contact information
B) A link to the company Web site
C) A greeting or salutation line
D) All of the above

Question 34

When you send a single page of a publication as an e-mail message, recipients must have Publisher installed to view the message.

Question 35

Figure 3 Using the accompanying figure, list the steps to open the Page Setup dialog box and change paper size for an e-mail letter.

Question 36

You can customize a Publisher e-mail template just as you would any other Publisher template.

Question 37

____________________ e-mail allows the sender to include formatted text and other visuals to improve the readability and aesthetics of the message.

Question 38

E-mail is short for ____________________.

Question 39

An e-mail merge creates content that is personalized for each recipient on a mailing list.

Question 40

Critical Thinking Questions Case SF1-1 Your supervisor, the marketing manager for an online sports equipment retailer, asks you to think of ways the company can use e-mail to improve sales and provide better customer support. After some brainstorming with coworkers, you decide to recommend two e-mail marketing campaigns using Publisher to create and send the e-mail messages. Which of the following Publisher e-mail templates is the best choice to let customers know about the availability of new athletic shoes endorsed by a famous basketball player? ____

A) Letter
B) Event/Activity
C) Newsletter
D) Product List