Deck 10: Expression Web Design Feature - Web Design Basics

Question 1

Your first step in developing a Web site should be to ____.

A) design its navigation system
B) establish the site's goals and objectives
C) select the site's images
D) test the site

Answer 1

B

Question 2

The way in which you organize pages at your site is called the site's navigation system.

Answer 2

False

Question 3

A Web site s logo can answer the home page s ____ question as shown in the accompanying figure.

A) What?
B) Why?
C) Where?
D) Who?

Answer 3

D

Question 4

Potential visitors to a site are called its ____ audience.

A) preferred
B) target
C) chosen
D) sample

Question 5

A successful Web site is one that communicates its overriding message while satisfying the site visitors' expectations.

Question 6

The ____ Web site structure arranges pages in no specific order.

A) linear
B) webbed
C) hierarchical
D) open

Question 7

Images on a Web site's home page can answer visitors' What? questions.

Question 8

Web site visitors typically like dealing with a splash or entry page.

Question 9

Web site owners often identify a single primary ____ for their sites.

A) focal point
B) logo
C) goal
D) structure

Question 10

The U.S. Department of Labor is a good source of material for developing a target audience profile.

Question 11

A ____ is a list of related text links.

A) navigation menu
B) navigation bar
C) breadcrumb trail
D) navigation tab

Question 12

A ____ Web site structure organizes pages by level of detail.

A) hierarchical
B) linear
C) webbed
D) framed

Question 13

A Web site objective defines the linking relationship between pages.

Question 14

Organizing your site's pages in a logical way will determine how well visitors can move from page to page at the site.

Question 15

A Web site structure in which pages are organized and linked in sequential order is called a ____ structure.

A) hierarchical
B) webbed
C) linear
D) framed

Question 16

Demographic characteristics considered when developing a target audience profile include social group affiliations, purchasing preferences, and political affiliations.

Question 17

A breadcrumb trail is a series of tabs, similar to folder tabs, that often present alternate views of similar content.

Question 18

A ____ is a combination of typeface, size, and style used to create text characters.

A) navigation bar
B) site map
C) serif
D) font

Question 19

A Web site ____ is a time-bounded and measurable result of a Web-based activity.

A) goal
B) objective
C) color scheme
D) image

Question 20

You should place the most important navigational elements at the top and/or down the left side of your pages.

Question 21

Summarizing a site s goals and objectives into a formal _________________________ for the site can help set the stage for its development, as shown in the accompanying figure.

Question 22

_________________________ is an important design tool that you can use to ensure the unity and overall look and feel of your Web site's pages.

Question 23

Creating a successful Web site begins with developing a solid _________________________.

Question 24

Photographs or other striking images are commonly used as a page's focal point.

Question 25

Once your site goes live, the testing process is finished.

Question 26

Your site's _________________________ should combine different types of links from the homepage to subsidiary pages.

Question 27

Age, gender, educational level, and income are all examples of _________________________ characteristics used to develop a target audience profile.

Question 28

The way in which you organize the pages at your site creates their linking relationships and is called the site's _________________________.

Question 29

Web page images and multimedia elements are powerful tools for attracting visitors to a Web site.

Question 30

Unless a page's textual content is intended to be printed and read offline, your pages' text should be easily scannable.

Question 31

A Web site's_________________________ content should answer visitors' Who? What? and Where? questions about a Web site.

Question 32

You should never use images alone to convey information on your Web pages.

Question 33

You should choose font colors that contrast strongly with a page's background.

Question 34

Colors have significant psychological and cultural traits that you must consider when choosing your Web site's color scheme.

Question 35

The consistent application of _________________________ and repeating content elements across all the pages at a site unifies its look and feel, as shown in the accompanying figure.

Question 36

An e-commerce site might have a number of secondary _________________________ that support the site's primary purpose of selling products or services.

Question 37

Before publishing a Web site to a live server, you should personally test all of the site's features and content.

Question 38

Certain types of _________________________ related to legal and privacy issues are generally positioned at the bottom of a site's pages.

Question 39

Using color alone to identify a link is a good Web page design technique.

Question 40

Web site visitors characteristically like scrolling Web pages either vertically or horizontally.

Question 41

_________________________ of page elements either horizontally and/or vertically gives a page of well-organized, professional look.

Question 42

_________________________ refers to the symmetric or asymmetric arrangement of elements in relationship to each other on a Web page.

Question 43

Poorly chosen or sloppily edited_________________________ can detract from your site's message and discourage return visitors.

Question 44

One of the most important content elements at your site is the _________________________ you use to convey accurate and current information.

Question 45

You can write _________________________ text by using simple, modern language and avoiding slang or industry jargon.