Deck 3: Typography

Question 1

To ensure readability, use typefaces with larger x-heights.

Answer 1

True

Question 2

What are general typographic design concerns?

Answer 2

Typographic design concerns include the following:
Clarity of visual communication
Appropriate selection of typeface(s) for audience, content, and context
Aesthetics and meaning
What the relationship between type and imagery communicates.

Question 3

General categories of type alignment include which of the following? Select all that apply.

A) Left-aligned: Text aligned to the left margin and ragged or uneven on the right side; it is also called left-justification or flush left\ragged right .
B) Right-aligned: Text aligned to the right margin and ragged or uneven on the left margin; it is also called right-justification or flush right\ragged left .
C) Justified: Text aligned on both the left and right sides.
D) Centered: Lines of type centered on an imaginary central vertical axis.
E) Runaround: Type wraps around an image, photograph, or graphic element; it is also called text wrap .
F) Frame: Type is set around the perimeter of a page.

Answer 3

A,B,C,D,E

Question 4

What is included in a type family?

Question 5

To ensure readability, use left-justification or justified text type alignments.

Question 6

To ensure readability, use all caps for text.

Question 7

List at least three criteria for selecting a typeface.

Question 8

Explain the kinds of spatial intervals that occur between letters, between words, and between two lines of type.

Question 9

How should you go about selecting a typeface to coordinate with an image(s)?

Question 10

Type and image form specific relationships. List and describe three of the broadest possible relationships.

Question 11

What is a typeface?

Question 12

What are the major type classifications?

Question 13

To ensure readability, break text into manageable chunks.