Deck 11: Designing Print and Online Documents

Question 1

Chapter 11 discusses three page-design techniques that are related to principles of learning theory. What are they?

Answer 1

not answered

Question 2

The most effective way to distinguish one level of heading from another is to use different sizes of type.

Answer 2

True

Question 3

Chapter 11 discusses four basic principles for designing effective documents and websites. One is contrast. What are the other three basic principles discussed in the chapter?

Answer 3

not answered

Question 4

Text printed in uppercase letters is easier to read than text set in a mix of uppercase and lowercase letters.

Question 5

Chapter 11 explains four guidelines for web design that are important for accessibility. These principles are known as the "POUR" guidelines. What do the letters in POUR stand for?

Question 6

Chapter 11 identifies five goals of document design. One goal is to make a good impression on readers. What are two other goals mentioned in the chapter?

Question 7

In designing an entire print document as opposed to individual pages, you will need to consider size, paper, bindings, and navigational aids.

Question 8

Only about 9 percent of the people using the Internet are from North America.

Question 9

What is the difference between a serif typeface and a sans-serif typeface?

Question 10

You receive a progress report in which all of the first-level headings are in the same typeface and type size and have the same spacing and color. Which design principle do these characteristics reflect?

Question 11

In typography, what is leading?

Question 12

Which principle states that the human eye is drawn to-and that the brain interprets-differences in appearance between two items?

Question 13

A page grid is a drawing, or map, in which areas of white space and text in a document are arranged clearly and consistently.

Question 14

An idiom is a phrase identified by linguists as universally understandable.

Question 15

Chunking is the practice of delivering information in visually small units.

Question 16

According to Chapter 11, making websites accessible for people with disabilities is both a legal and an ethical issue.

Question 17

One of the main challenges of document design is using as few pages as possible while still making the document easy to read.

Question 18

What is the design term for a straight line on a page or screen?

Question 19

Chapter 11 offers eleven guidelines for designing accessible websites. Two of the guidelines are to provide appropriate alternative text and to provide appropriate document structure. What are two other guidelines?

Question 20

According to Chapter 11, online documents are easier to read than paper documents because of differences in resolution.

Question 21

Which of these is NOT a resource to consider when you are planning your design?

A) navigability
B) time
C) equipment
D) money

Question 22

Which of these document-design features does NOT exploit primarily the principle of contrast?

A) a rule
B) a pull quote
C) a screen
D) a marginal gloss

Question 23

Chapter 11 discusses four basic principles for designing effective documents. One is proximity. What are two other basic principles discussed in the chapter?

A) alignment and contrast
B) consistency and repetition
C) variety and relevance
D) contrast and novelty

Question 24

You are writing a report using a template provided by your supervisor. If you increase the margins around your pages by 30 percent and do not change anything else, which aspect of the overall design will change the most?

A) proximity
B) alignment
C) contrast
D) repetition

Question 25

A technical writer is designing a manual to be used by technicians repairing stereo systems. Repair technicians will be seated at workbenches with bright lighting overhead. They will need both hands to work on the equipment while reading manual instructions. Which of the following would NOT be an appropriate design decision?

A) to use perfect binding
B) to choose a size of 6 x 9 inches for the manual
C) to print on nonglare, tinted paper
D) to make the manual as concise as possible

Question 26

Providing captions and transcripts for videos on your website is a way of ensuring what?

A) navigability
B) memorability
C) optimization
D) accessibility

Question 27

You are working on a brochure about your business. The type for the body text will be black and that for the section headings will be blue. What document-design principles are you implementing with these color choices?

A) proximity and alignment
B) alignment and repetition
C) contrast and alignment
D) contrast and repetition

Question 28

If you know that the audience for your website is diverse, what should you do?

A) Provide more than one way to find specific content.
B) Avoid creating a list of frequently asked questions (FAQs).
C) Incorporate graphics of sports and use sports-related metaphors.
D) Use a high-tech, complex page design to impress site visitors.

Question 29

Chapter 11 identifies five goals of document design. One goal is to make a good impression on readers. What is another goal of document design?

A) to help readers locate and access the information they need
B) to use several different colors
C) to help readers get through the document quickly
D) to prevent readers from becoming bored or distracted

Question 30

An international audience is most likely to be confused by an inappropriate choice regarding which of the following features of a document?

A) the thickness of the paper
B) the type of binding
C) the pictures used as icons
D) the typeface chosen for the body text

Question 31

Which aspects of typography affect the white space of a document?

A) line length, sentence length, and word length
B) leading, color, and sentence length
C) line spacing, line length, and justification
D) line spacing, headings, and footers

Question 32

What is queuing?

A) Queuing is a page-design technique in which two or three columns are distributed evenly across the page.
B) Queuing is a page-design technique in which visual patterns show levels of importance.
C) Queuing is a page-design technique in which text and graphics are arranged in a symmetrical pattern.
D) Queuing is a page-design technique in which text and graphics are arranged in a straight line, or queue.

Question 33

Which of the following is NOT true of a multicolumn design?

A) It shortens the length of lines of text, making them easier to read.
B) It enables you to create a visual pattern of text and graphics.
C) It allows you to fit more words on a page than a single-column design.
D) It leaves you with fewer options for placing and sizing graphics.

Question 34

A writer for a company headquartered in Texas is designing a 100-page report, the text of which will be single-spaced to reduce printing costs. If she wants the report to be as easy to read as possible, which of the following should she NOT do?

A) Place the top-level headings along the left margin and indent each subsequent level by several spaces.
B) Use full justification.
C) Use a heading at each significant change of topic.
D) Use chunking to separate paragraphs.

Question 35

Which of the following is a guideline for creating effective links in online documents?

A) Trust readers to know what the linked page will contain.
B) Structure your sentences as if there were no links in the text.
C) Use custom colors for linked text.
D) Make links bold, italic, and underlined for emphasis.

Question 36

Helvetica Regular, Helvetica Light, Helvetica Italic, and Helvetica Bold are all members of what group?

A) a typeface
B) a type family
C) a type case
D) a type setting

Question 37

Using visual patterns to distinguish various types of information is known as what?

A) queuing
B) chunking
C) filtering
D) gridding

Question 38

Which of the following is NOT a guideline for creating an accessible website?

A) Provide appropriate alternative text for graphics.
B) Use color-coding as much as possible to convey information.
C) Provide headers for data tables and ensure that all elements on forms have labels.
D) Ensure that links make sense out of context.

Question 39

Which design principle is especially important when you are creating navigational aids for your document?

A) repetition
B) alignment
C) proximity
D) contraction

Question 40

Which document-design practice will most effectively convey the hierarchy within a document?

A) queuing
B) chunking
C) underlining
D) binding