Deck 9: Understanding the Report Process and Research Methods

ملء الشاشة (f)
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سؤال
Which of the following statements is true of vertical reports?

A)The main function of these reports is to assist in coordination in an organization.
B)The main function of these reports is to contribute to management control.
C) They are distributed outside an organization.
D) They travel between units on the same organizational level.
استخدم زر المسافة أو
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لقلب البطاقة.
سؤال
Which of the following studies best exemplifies a longitudinal study?

A)A study of post-recession unemployment rates
B)A study of the effects of high sugar consumption on the health of children and adults
C) A study of the development of babies a month after birth and then again at age five
D) A study of soil erosion during the Asian monsoon season in 2015
سؤال
Many researchers prefer to state hypotheses in the null form because the null hypothesis:

A)reduces a problem to a workable size and also establishes some firm limits to the research.
B)is easier to state than a regular hypothesis.
C) tends to remove the element of prejudice toward a certain answer.
D) states the relationship among the factors being studied.
سؤال
Which of the following measures helps to establish boundaries in which a report will be researched and prepared?

A)Limiting the use of technical words
B)Using the what, why, when, where, and who questions
C) Listing the procedures in the methodology section
D) Selecting secondary research methods rather than primary research methods
سؤال
In the context of Internet search, Boolean operands:

A)are quotation marks inserted around topic words.
B)serve to limit the identified sites.
C) provide access to the hidden Internet.
D) direct users to other related topics.
سؤال
Which of the following is a characteristic of formal reports?

A)They are usually short in length and bypass details.
B)They include the use of personal pronouns.
C) They are carefully structured.
D) They are subjective.
سؤال
_____ are a source of primary data.

A)Journal articles
B)Normative surveys
C) Online government documents
D) Movie reviews
سؤال
A convincing proposal:

A)will lead to call for bids.
B)will lead to obtaining a contract.
C) will help develop an effective survey instrument.
D) will help decide the authoritative style manual to be followed.
سؤال
A _____ is a statement to be proved or disproved through research.

A)hypothesis
B)theorem
C) parameter
D) conjecture
سؤال
Boundaries imposed on a research project outside the control of researchers are called _____.

A)delimitations
B)citations
C) limitations
D) reservations
سؤال
Which of the following statements is true of newspapers as a research material?

A)Newspapers are primary research materials.
B)Newspapers give condensed coverage of timely topics.
C) Newspapers are written for specialized audiences.
D) Newspapers are more research oriented than journals.
سؤال
Which of the following statements is true of the procedures section of a report?

A)It does not include the sources that were consulted.
B)It adds credibility to the research process.
C) It eliminates the need for secondary research.
D) It lists the steps in alphabetical order.
سؤال
Brian works for Magnira Labs and is conducting research on a certain topic. For the research, he needs $50,000, but the private agency funding the research is willing to give only $30,000. In this scenario, the restraint on the budget is an example of a _____.

A)reservation
B)delimitation
C) limitation
D) citation
سؤال
Identify a characteristic of reports.

A)Reports typically travel upward in an organization.
B)Reports are very subjective in nature.
C) Reports that follow an inductive organization answer the question first.
D) Reports are generally prepared for a wide audience.
سؤال
Which of the following statements is true of a functional report?

A)It is requested by most governmental and nonprofit agencies.
B)It is a form of an external report.
C) It serves a specified purpose within a company.
D) It takes its functional designation from its form.
سؤال
The managers at Fazer Technologies Inc. prepared a report on the profits earned and the losses incurred by the company over the last year and presented it to the stockholders of the company. In this scenario, Fazer Technologies Inc.'s report is an example of a(n) _____.

A)informal report
B)vertical report
C) external report
D) lateral report
سؤال
Which of the following statements is true of a proposal?

A)Proposal preparation is not a major activity for many firms.
B)Potential buyers prepare proposal reports telling what they need.
C) Most governmental and nonprofit agencies issue requests for proposals.
D) Proposal writing is done by all the internal employees of an organization.
سؤال
Which of the following is a difference between primary and secondary research?

A)Unlike primary research, secondary research can be gathered by means of traditional printed sources or by using electronic tools.
B)Unlike secondary research, primary research provides information that has already been created by others.
C) Unlike secondary research, primary research helps researchers save time and effort by not duplicating research that has already been undertaken.
D) Unlike primary research, secondary research includes observation, experimentation, and normative surveys.
سؤال
Cheryl is conducting research on the effects of different advertising techniques. In a section of her report, she records all the steps she has taken to prepare the report. This section is an example of _____.

A)scope
B)a citation
C) methodology
D) a bibliography
سؤال
Fresnas Corp., a research company, has received a request to prepare a report on how to advertise effectively to Millennials. To make the research less complicated, the researchers have selected a small sample and three online databases. In this scenario, the selected sample and databases are examples of _____.

A)delimitations
B)problem scopes
C) citations
D) hypotheses
سؤال
Unlike a footnote, a bibliography:

A)includes the aims or objectives the researcher hopes to accomplish.
B)includes sources that provide information but do not result in citations.
C) does not contain the publication information about a source.
D) does not give evidence of the nature of sources the author consulted.
سؤال
Which of the following is a similarity between the Publication Manual of the American Psychological Association (APA) and the MLA Handbook for Writers of Research Papers?

A)Both styles position source notes at the bottom of a page.
B)Both styles permit the use of footnotes and endnotes.
C) Both styles use the term references to refer to the list of the sources used in preparing a report.
D) Both styles permit the use of in-text citations only.
سؤال
Which of the following statements is true of personal interviews?

A)They are relatively inexpensive to administer.
B)They yield quick results that can be updated electronically as responses are received.
C) They are not affected by the quality or consistency of the interviewer.
D) They are useful to obtain in-depth answers.
سؤال
In the context of analyzing research data, the mean, median, and mode:

A)assist a researcher in understanding the distribution of scores in a study.
B)are descriptions of the average value of the distribution of scores in a study.
C) determine a possible relationship between answers to two different items.
D) are located websites that contain the word or words specified in a search.
سؤال
_____ is based on the principle that a sufficiently large number drawn at random from a population will be representative of the total population.

A)Secondary research
B)Sampling
C) Referencing
D) Correlation analysis
سؤال
An effective questionnaire:

A)avoids specialized terms that respondents might not understand.
B)includes as many skip-and-jump questions as possible.
C) includes only the questions needed to meet the objectives of the study.
D) avoids text boxes and graphic lines.
سؤال
Which of the following statements is true of documenting sources of information?

A)Documentation does not aid future researchers pursuing similar material.
B)Documentation is easy and consumes a minimal amount of time.
C) Documentation protects writers against plagiarism charges.
D) Documentation does not include citing the sources consulted for a report.
سؤال
Darren had to submit a research paper as part of his final exam. The assignment needed weeks of careful study and experimentation. Darren, however, did not work on the paper until the day before the submission. As a result, he had no choice but to use another research article and present the article as his own. In this scenario, Darren is guilty of _____.

A)plagiarism
B)libel
C) heresy
D) spin doctoring
سؤال
Which of the following is true of source notes?

A)They eliminate the need for footnotes, endnotes, or parenthetical citations.
B)They support a statistical table.
C) They refer the reader to another section of a report.
D) They acknowledge the contributions of others.
سؤال
Alicia is conducting research on consumer behavior. The study requires her to note the number of people who shop at Fresnas Mart, a grocery store, in the afternoons during weekdays. She also needs to pay attention to the customers' preferred brands, the customer service, and the arrangement of items in the store. She needs to conduct the study without interacting with the customers so that she does not influence their behavior and choices. In this scenario, Alicia is conducting a(n) _____.

A)observational study
B)normative study
C) experimental study
D) replication study
سؤال
For many kinds of studies, _____ might help in describing distributions of quantitative data.

A)measures of reliability
B)measures of central tendency
C) correlation analyses
D) regression analyses
سؤال
In the context of note-taking, the _____ involves summarizing information in your own words without changing the author's intended meaning.

A)paraphrase method
B)citation method
C) direct quotation method
D) statistical analysis method
سؤال
Which of the following is a similarity between online surveys and telephone surveys?

A)Both require a proper interviewer.
B)Both are inexpensive.
C) Both allow personal contact between the interviewer and the correspondent.
D) Both are useful for obtaining detailed information.
سؤال
In the context of referencing, which of the following is true of the use of footnotes?

A)A list of footnotes can be included in an endnotes page at the end of the document in the order they appeared.
B)Footnotes are used in the Publication Manual of the American Psychological Association style of referencing.
C) The reader can conveniently refer to the source if the documentation is positioned before the text in the page.
D) Footnotes, which are usually placed at the end of a document, are referred to as bibliographies.
سؤال
In-text parenthetical citations direct the reader to a list of sources that is arranged alphabetically by the:

A)author's first name.
B)author's last name.
C) name of the publisher.
D) place of publication.
سؤال
In the context of analyzing survey results, which of the following statements is true of statistical analysis?

A)It uses correlation analysis to reduce quantitative data, such as numerous answers, to questionnaire items.
B)It uses tabulation techniques to determine whether a relationship exists between how respondents answered one item and how they answered another.
C) It involves specialized understanding that is gained through appropriate training.
D) It is ineffective in drawing sound conclusions from the collected data.
سؤال
An effective questionnaire uses:

A)items that ask for multiple answers to one idea.
B)different typefaces, bold, underline, and italics to emphasize important ideas.
C) many skip-and-jump instructions.
D) numerous open-ended questions that require -style answers.
سؤال
The term _____, which literally means description of books, is sometimes used to refer to an alphabetized list of the sources used in preparing a report.

A)hypothesis
B)biography
C) footnote
D) bibliography
سؤال
In the context of note-taking, the _____ involves citing the exact words from a source.

A)paraphrase method
B)explanatory method
C) direct quotation method
D) summary method
سؤال
Which of the following is a common error at the data-gathering stage?

A)Using both primary and secondary data
B)Gathering too much information
C) Using the direct quotation method
D) Gathering data from a large sample size
سؤال
Using research samples that are too small is an error at the data-gathering stage.
سؤال
Collecting too much secondary information is one of the major deterrents to good report writing.
سؤال
In-text parenthetical citations do not direct the reader to the publication information on sources cited in a report.
سؤال
One advantage of primary research is that it avoids needless duplication of costly research efforts.
سؤال
At the end of every year, Trent Enterprise prepares an annual report. This report is an example of an analytical report.
سؤال
In the context of citations, explanatory notes are not used for commenting on a source.
سؤال
A search engine is a cataloged database of websites that allows you to search specific topics.
سؤال
In our information-intensive society, proposal preparation is an insignificant activity for many firms.
سؤال
Newspapers are a good initial source for investigation.
سؤال
Two footnotes cannot appear on the same page.
سؤال
In questionnaires, ranking scales, also called Likert scales, allow participants to indicate their opinion on a numbered continuum.
سؤال
The problem statement, or statement of the problem, is the particular problem that is to be solved by research.
سؤال
A report is presented before attempting to solve a problem.
سؤال
Secondary research methods include observational studies.
سؤال
Which of the following is a common error that hinders the accurate interpretation of data?

A)Interpreting results from a large sample
B)Tabulating a questionnaire with many items
C) Basing a conclusion on lack of evidence
D) Applying statistical analysis
سؤال
In the context of data collection, the smaller the sample, the more reliable are any conclusions based on opinions.
سؤال
The Publication Manual of the American Psychological Association has become the most-used guide in the social and soft sciences and in many scholarly journals.
سؤال
Identify is a common error that hinders the accurate interpretation of data.

A)Attempting to compare when commonality is present
B)Not hoping for spectacular results
C) Assuming a cause-effect relationship when one does not exist
D) Not trying to make results conform to a prediction or desire
سؤال
Statistical analysis is a simple task and does not require any training.
سؤال
Certain types of databases that are not accessible by a search engine are described as the hidden Internet.
سؤال
What is a proposal?
سؤال
Explain the report process and the steps involved in it.
سؤال
List some suggestions for developing an effective questionnaire.
سؤال
Hasley's, a retail chain based in the Midwest, has offices in several locations throughout the United States. The company is currently conducting research to determine the feasibility of opening an office at a new location in the Southwest. The research team of the company has to write a feasibility report. The team must define the scope of the report and develop a statement of purpose. Identify the five questions that will help the team limit the scope of the report. Provide an answer to each question, and write a statement of purpose for the report.
سؤال
While interpreting data, facts should determine conclusions.
سؤال
List seven common errors that seriously hinder the interpretation of data.
سؤال
Distinguish between primary and secondary research.
سؤال
A research firm wants to conduct a research study to determine what the U.S. population thinks of imported clothing at a given point in time. Describe three primary research options that are available for this type of research. Which option would you recommend to the research firm? Why?
سؤال
Correlation analysis can be used to determine whether a relationship existed between how respondents answered one item and how they answered another.
سؤال
Distinguish between formal and informal reports.
سؤال
Explain the benefits of conducting secondary research.
سؤال
The report process is one of reducing the information collected to a size that can be handled conveniently in a written message.
سؤال
To interpret data effectively, a researcher should assume constancy of human behavior.
سؤال
Technicorp Electronics, a chain of stores selling electronics in the northeast region of the United States, wants to determine whether it is paying its sales representatives a reasonable salary. The company has decided to survey the salaries of the sales representatives employed in electronics stores in the northeast region to determine how well it is paying its employees. Limit and define the scope of the report, and write a statement of purpose.
سؤال
Differentiate between internal reports and external reports.
سؤال
Discuss the characteristics of valid and reliable data.
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ملء الشاشة (f)
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Deck 9: Understanding the Report Process and Research Methods
1
Which of the following statements is true of vertical reports?

A)The main function of these reports is to assist in coordination in an organization.
B)The main function of these reports is to contribute to management control.
C) They are distributed outside an organization.
D) They travel between units on the same organizational level.
B
2
Which of the following studies best exemplifies a longitudinal study?

A)A study of post-recession unemployment rates
B)A study of the effects of high sugar consumption on the health of children and adults
C) A study of the development of babies a month after birth and then again at age five
D) A study of soil erosion during the Asian monsoon season in 2015
C
3
Many researchers prefer to state hypotheses in the null form because the null hypothesis:

A)reduces a problem to a workable size and also establishes some firm limits to the research.
B)is easier to state than a regular hypothesis.
C) tends to remove the element of prejudice toward a certain answer.
D) states the relationship among the factors being studied.
C
4
Which of the following measures helps to establish boundaries in which a report will be researched and prepared?

A)Limiting the use of technical words
B)Using the what, why, when, where, and who questions
C) Listing the procedures in the methodology section
D) Selecting secondary research methods rather than primary research methods
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5
In the context of Internet search, Boolean operands:

A)are quotation marks inserted around topic words.
B)serve to limit the identified sites.
C) provide access to the hidden Internet.
D) direct users to other related topics.
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6
Which of the following is a characteristic of formal reports?

A)They are usually short in length and bypass details.
B)They include the use of personal pronouns.
C) They are carefully structured.
D) They are subjective.
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7
_____ are a source of primary data.

A)Journal articles
B)Normative surveys
C) Online government documents
D) Movie reviews
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8
A convincing proposal:

A)will lead to call for bids.
B)will lead to obtaining a contract.
C) will help develop an effective survey instrument.
D) will help decide the authoritative style manual to be followed.
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9
A _____ is a statement to be proved or disproved through research.

A)hypothesis
B)theorem
C) parameter
D) conjecture
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10
Boundaries imposed on a research project outside the control of researchers are called _____.

A)delimitations
B)citations
C) limitations
D) reservations
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11
Which of the following statements is true of newspapers as a research material?

A)Newspapers are primary research materials.
B)Newspapers give condensed coverage of timely topics.
C) Newspapers are written for specialized audiences.
D) Newspapers are more research oriented than journals.
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12
Which of the following statements is true of the procedures section of a report?

A)It does not include the sources that were consulted.
B)It adds credibility to the research process.
C) It eliminates the need for secondary research.
D) It lists the steps in alphabetical order.
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13
Brian works for Magnira Labs and is conducting research on a certain topic. For the research, he needs $50,000, but the private agency funding the research is willing to give only $30,000. In this scenario, the restraint on the budget is an example of a _____.

A)reservation
B)delimitation
C) limitation
D) citation
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14
Identify a characteristic of reports.

A)Reports typically travel upward in an organization.
B)Reports are very subjective in nature.
C) Reports that follow an inductive organization answer the question first.
D) Reports are generally prepared for a wide audience.
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15
Which of the following statements is true of a functional report?

A)It is requested by most governmental and nonprofit agencies.
B)It is a form of an external report.
C) It serves a specified purpose within a company.
D) It takes its functional designation from its form.
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16
The managers at Fazer Technologies Inc. prepared a report on the profits earned and the losses incurred by the company over the last year and presented it to the stockholders of the company. In this scenario, Fazer Technologies Inc.'s report is an example of a(n) _____.

A)informal report
B)vertical report
C) external report
D) lateral report
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17
Which of the following statements is true of a proposal?

A)Proposal preparation is not a major activity for many firms.
B)Potential buyers prepare proposal reports telling what they need.
C) Most governmental and nonprofit agencies issue requests for proposals.
D) Proposal writing is done by all the internal employees of an organization.
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18
Which of the following is a difference between primary and secondary research?

A)Unlike primary research, secondary research can be gathered by means of traditional printed sources or by using electronic tools.
B)Unlike secondary research, primary research provides information that has already been created by others.
C) Unlike secondary research, primary research helps researchers save time and effort by not duplicating research that has already been undertaken.
D) Unlike primary research, secondary research includes observation, experimentation, and normative surveys.
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19
Cheryl is conducting research on the effects of different advertising techniques. In a section of her report, she records all the steps she has taken to prepare the report. This section is an example of _____.

A)scope
B)a citation
C) methodology
D) a bibliography
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20
Fresnas Corp., a research company, has received a request to prepare a report on how to advertise effectively to Millennials. To make the research less complicated, the researchers have selected a small sample and three online databases. In this scenario, the selected sample and databases are examples of _____.

A)delimitations
B)problem scopes
C) citations
D) hypotheses
فتح الحزمة
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21
Unlike a footnote, a bibliography:

A)includes the aims or objectives the researcher hopes to accomplish.
B)includes sources that provide information but do not result in citations.
C) does not contain the publication information about a source.
D) does not give evidence of the nature of sources the author consulted.
فتح الحزمة
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22
Which of the following is a similarity between the Publication Manual of the American Psychological Association (APA) and the MLA Handbook for Writers of Research Papers?

A)Both styles position source notes at the bottom of a page.
B)Both styles permit the use of footnotes and endnotes.
C) Both styles use the term references to refer to the list of the sources used in preparing a report.
D) Both styles permit the use of in-text citations only.
فتح الحزمة
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23
Which of the following statements is true of personal interviews?

A)They are relatively inexpensive to administer.
B)They yield quick results that can be updated electronically as responses are received.
C) They are not affected by the quality or consistency of the interviewer.
D) They are useful to obtain in-depth answers.
فتح الحزمة
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24
In the context of analyzing research data, the mean, median, and mode:

A)assist a researcher in understanding the distribution of scores in a study.
B)are descriptions of the average value of the distribution of scores in a study.
C) determine a possible relationship between answers to two different items.
D) are located websites that contain the word or words specified in a search.
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25
_____ is based on the principle that a sufficiently large number drawn at random from a population will be representative of the total population.

A)Secondary research
B)Sampling
C) Referencing
D) Correlation analysis
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26
An effective questionnaire:

A)avoids specialized terms that respondents might not understand.
B)includes as many skip-and-jump questions as possible.
C) includes only the questions needed to meet the objectives of the study.
D) avoids text boxes and graphic lines.
فتح الحزمة
افتح القفل للوصول البطاقات البالغ عددها 76 في هذه المجموعة.
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27
Which of the following statements is true of documenting sources of information?

A)Documentation does not aid future researchers pursuing similar material.
B)Documentation is easy and consumes a minimal amount of time.
C) Documentation protects writers against plagiarism charges.
D) Documentation does not include citing the sources consulted for a report.
فتح الحزمة
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28
Darren had to submit a research paper as part of his final exam. The assignment needed weeks of careful study and experimentation. Darren, however, did not work on the paper until the day before the submission. As a result, he had no choice but to use another research article and present the article as his own. In this scenario, Darren is guilty of _____.

A)plagiarism
B)libel
C) heresy
D) spin doctoring
فتح الحزمة
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29
Which of the following is true of source notes?

A)They eliminate the need for footnotes, endnotes, or parenthetical citations.
B)They support a statistical table.
C) They refer the reader to another section of a report.
D) They acknowledge the contributions of others.
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30
Alicia is conducting research on consumer behavior. The study requires her to note the number of people who shop at Fresnas Mart, a grocery store, in the afternoons during weekdays. She also needs to pay attention to the customers' preferred brands, the customer service, and the arrangement of items in the store. She needs to conduct the study without interacting with the customers so that she does not influence their behavior and choices. In this scenario, Alicia is conducting a(n) _____.

A)observational study
B)normative study
C) experimental study
D) replication study
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31
For many kinds of studies, _____ might help in describing distributions of quantitative data.

A)measures of reliability
B)measures of central tendency
C) correlation analyses
D) regression analyses
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32
In the context of note-taking, the _____ involves summarizing information in your own words without changing the author's intended meaning.

A)paraphrase method
B)citation method
C) direct quotation method
D) statistical analysis method
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33
Which of the following is a similarity between online surveys and telephone surveys?

A)Both require a proper interviewer.
B)Both are inexpensive.
C) Both allow personal contact between the interviewer and the correspondent.
D) Both are useful for obtaining detailed information.
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34
In the context of referencing, which of the following is true of the use of footnotes?

A)A list of footnotes can be included in an endnotes page at the end of the document in the order they appeared.
B)Footnotes are used in the Publication Manual of the American Psychological Association style of referencing.
C) The reader can conveniently refer to the source if the documentation is positioned before the text in the page.
D) Footnotes, which are usually placed at the end of a document, are referred to as bibliographies.
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35
In-text parenthetical citations direct the reader to a list of sources that is arranged alphabetically by the:

A)author's first name.
B)author's last name.
C) name of the publisher.
D) place of publication.
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36
In the context of analyzing survey results, which of the following statements is true of statistical analysis?

A)It uses correlation analysis to reduce quantitative data, such as numerous answers, to questionnaire items.
B)It uses tabulation techniques to determine whether a relationship exists between how respondents answered one item and how they answered another.
C) It involves specialized understanding that is gained through appropriate training.
D) It is ineffective in drawing sound conclusions from the collected data.
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37
An effective questionnaire uses:

A)items that ask for multiple answers to one idea.
B)different typefaces, bold, underline, and italics to emphasize important ideas.
C) many skip-and-jump instructions.
D) numerous open-ended questions that require -style answers.
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38
The term _____, which literally means description of books, is sometimes used to refer to an alphabetized list of the sources used in preparing a report.

A)hypothesis
B)biography
C) footnote
D) bibliography
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39
In the context of note-taking, the _____ involves citing the exact words from a source.

A)paraphrase method
B)explanatory method
C) direct quotation method
D) summary method
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40
Which of the following is a common error at the data-gathering stage?

A)Using both primary and secondary data
B)Gathering too much information
C) Using the direct quotation method
D) Gathering data from a large sample size
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41
Using research samples that are too small is an error at the data-gathering stage.
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42
Collecting too much secondary information is one of the major deterrents to good report writing.
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43
In-text parenthetical citations do not direct the reader to the publication information on sources cited in a report.
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44
One advantage of primary research is that it avoids needless duplication of costly research efforts.
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45
At the end of every year, Trent Enterprise prepares an annual report. This report is an example of an analytical report.
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46
In the context of citations, explanatory notes are not used for commenting on a source.
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47
A search engine is a cataloged database of websites that allows you to search specific topics.
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48
In our information-intensive society, proposal preparation is an insignificant activity for many firms.
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49
Newspapers are a good initial source for investigation.
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50
Two footnotes cannot appear on the same page.
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51
In questionnaires, ranking scales, also called Likert scales, allow participants to indicate their opinion on a numbered continuum.
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52
The problem statement, or statement of the problem, is the particular problem that is to be solved by research.
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53
A report is presented before attempting to solve a problem.
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54
Secondary research methods include observational studies.
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55
Which of the following is a common error that hinders the accurate interpretation of data?

A)Interpreting results from a large sample
B)Tabulating a questionnaire with many items
C) Basing a conclusion on lack of evidence
D) Applying statistical analysis
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56
In the context of data collection, the smaller the sample, the more reliable are any conclusions based on opinions.
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57
The Publication Manual of the American Psychological Association has become the most-used guide in the social and soft sciences and in many scholarly journals.
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58
Identify is a common error that hinders the accurate interpretation of data.

A)Attempting to compare when commonality is present
B)Not hoping for spectacular results
C) Assuming a cause-effect relationship when one does not exist
D) Not trying to make results conform to a prediction or desire
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59
Statistical analysis is a simple task and does not require any training.
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60
Certain types of databases that are not accessible by a search engine are described as the hidden Internet.
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61
What is a proposal?
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62
Explain the report process and the steps involved in it.
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63
List some suggestions for developing an effective questionnaire.
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64
Hasley's, a retail chain based in the Midwest, has offices in several locations throughout the United States. The company is currently conducting research to determine the feasibility of opening an office at a new location in the Southwest. The research team of the company has to write a feasibility report. The team must define the scope of the report and develop a statement of purpose. Identify the five questions that will help the team limit the scope of the report. Provide an answer to each question, and write a statement of purpose for the report.
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65
While interpreting data, facts should determine conclusions.
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66
List seven common errors that seriously hinder the interpretation of data.
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67
Distinguish between primary and secondary research.
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68
A research firm wants to conduct a research study to determine what the U.S. population thinks of imported clothing at a given point in time. Describe three primary research options that are available for this type of research. Which option would you recommend to the research firm? Why?
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69
Correlation analysis can be used to determine whether a relationship existed between how respondents answered one item and how they answered another.
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70
Distinguish between formal and informal reports.
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71
Explain the benefits of conducting secondary research.
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72
The report process is one of reducing the information collected to a size that can be handled conveniently in a written message.
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73
To interpret data effectively, a researcher should assume constancy of human behavior.
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74
Technicorp Electronics, a chain of stores selling electronics in the northeast region of the United States, wants to determine whether it is paying its sales representatives a reasonable salary. The company has decided to survey the salaries of the sales representatives employed in electronics stores in the northeast region to determine how well it is paying its employees. Limit and define the scope of the report, and write a statement of purpose.
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75
Differentiate between internal reports and external reports.
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76
Discuss the characteristics of valid and reliable data.
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