Deck 8: Data Collection Methods

Question 1

The Delphi Technique is a forecasting method that uses a cautiously selected panel of experts in a systematic,interactive manner.

Answer 1

False

Question 2

The advantage of seeking secondary data sources is savings in time and costs of acquiring information.

Answer 2

True

Question 3

The sequence of questions in the questionnaire should be such that the respondent is led from questions of a general nature to those that are more specific.

Answer 3

True

Question 4

Which of the following is not a source of primary data?

A)A focus group.
B)A panel.
C)Company records.
D)A video conference.

Question 5

Structured interviews are those conducted when it is known at the outset what information is needed.

Question 6

What is not an advantage of observation as a research method?

A)The obtained data are generally reliable and free of respondent bias.
B)It is relatively easy to note the effects of environmental influences on specific outcomes.
C)It is easy to observe certain groups or individuals from whom it may be otherwise difficult to obtain information.
D)It is a cheap and fast way to collect information.

Question 7

Biases in interviews can be situational in terms of:

A)Nonparticipants.
B)Trust levels and rapport established.
C)The physical setting of the interview.
D)All of the above.

Question 8

The hypotheses of a study provide a good starting point for designing a questionnaire.

Question 9

"Do you think there is a good market for the product and that it will sell well?" This question is:

A)Leading.
B)Loaded.
C)Double-barreled.
D)Ambiguous.

Question 10

A proper introduction of a questionnaire that clearly discloses the hypotheses of the study is absolutely necessary.

Question 11

When conducting interviews,it is unethical that the researcher makes written notes as the interviews are taking place,or as soon as the interview is terminated.

Question 12

Instead of phrasing all questions positively,it is advisable to include some negatively worded questions as well,so the tendency in respondents to mechanically circle the points toward one end of the scale is minimized.

Question 13

The main advantage of a dynamic panel is that it offers a good and sensitive measurement of the changes that take place between two points in time.

Question 14

"To what extent would you say you are happy?"

A)Leading.
B)Loaded.
C)Double-barreled.
D)Ambiguous.

Question 15

The way questions are sequenced could also introduce certain biases,frequently referred to as the ordering effects.

Question 16

"Boy,the work you do must be really boring;let me hear how you experience it." This question is:

A)Leading.
B)Loaded.
C)Double-barreled.
D)None of the above.

Question 17

Unstructured interviews are so labeled because the interviewer does not enter the interview setting with a planned sequence of questions to be asked of the respondent.

Question 18

"Don't you think that in these days of escalating costs of living,employees should be given good pay raises?"

A)Leading.
B)Loaded.
C)Double-barreled.
D)Ambiguous.

Question 19

The sequence of questions in the questionnaire should be such that the respondent is led from questions that are relatively easy to answer to those that are progressively more difficult.

Question 20

Whereas panels meet for a one-time group session,focus groups meet more than once.

Question 21

A thematic apperception test,an inkblot test and word association techniques are all examples of:

A)Projective methods.
B)Descriptive methods.
C)Prescriptive methods.
D)Iterative methods.

Question 22

An advantage of face-to-face interviews is that the respondents can terminate the interview at any time.

Question 23

Thematic Apperception Tests (TAT)call for the respondent to weave a story around a picture that is shown.

Question 24

The biggest disadvantage of secondary data is:

A)That they are not meeting the specific needs of the particular situation or setting.
B)That it is generally more expensive to collect secondary data than primary data.
C)That they are generally qualitative in nature.
D)That they cannot be used for forecasting purposes.

Question 25

The sequence of questions in the questionnaire should be such that you end with questions that respondents refuse to answer.

Question 26

Face-to-face interviews are best suited at the exploratory stages of research when the researcher tries to get a handle on concepts or the situational factors.

Question 27

A disadvantage of electronic questionnaires is that this way of surveying is relatively expensive.

Question 28

Word association techniques,such as asking the respondent to quickly associate a word- say,work-with the first thing that comes to mind,are often used to get at the true attitudes and feelings.

Question 29

An advantage of personally administered questionnaires is that questions can be clarified.

Question 30

Though demographic information can be sought either at the beginning or at the end of the questionnaire,information of a very private and personal nature such as income,state of health,and so on,if considered necessary for the survey,should be asked at the beginning of the questionnaire,rather than the end.